Tiffany Whelan
DIRECTOR OF SALES & MARKETING
Tiffany is a seasoned sales and marketing leader with over 20 years of experience driving revenue growth, brand strategy, and team development across luxury hospitality and senior living sectors. Throughout her career, she has built a reputation for operational excellence and a deeply empathetic, prospect-centred approach to selling that prioritizes building meaningful connections with seniors and their families.
Tiffany’s background includes key leadership positions, including Director of Sales and Marketing at Fairmont Vancouver Airport, four years as National Sales Director for Revera Retirement and four years with Tapestry Senior Living. At Tapestry, she successfully restored post-pandemic occupancy by optimizing lead generation and mentoring regional teams, while continuously championing diversity, inclusion, and a people-first workplace culture. Tiffany is a dedicated practitioner of servant leadership. Her approach emphasizes collaboration, service excellence, and the development of strong, supportive workplace cultures where teams feel empowered to thrive and succeed.
In her role at WCSHM, Tiffany provides strategic leadership across all sales and marketing functions. She believes that successful occupancy growth stems from understanding the unique story of every prospect, guiding her teams to match community-based marketing plans with genuine, relational discovery and support.
In addition to her professional career, Tiffany is deeply involved in her community. She volunteers as the Argyle Secondary Varsity Football parent manager and fundraiser, collaborating with local organizations to support the program. She also creates opportunities for young people to give back, connecting students with initiatives through the Lynn Valley Lions Club and the Lynn Valley Legion. Tiffany’s commitment to family, sport, and community makes her a valued member of both her local and professional circles.